Bud Light chief 'never intended' boycott over trans star Dylan Mulvaney

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Bud Light chief 'never intended' boycott over trans star Dylan Mulvaney
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After a boycott over Bud Light commemorating a transgender actress, chief executive of Anheuser\u002DBusch issued a vaguely apologetic statement.

It’s unclear whether the protest ever expanded beyond right-wing personalities — who often threaten boycotts when a prominent company appears to embrace gender fluidity — or whether the campaign seriously hurt Bud Light’s market share, which has been falling for years.

Mulvaney spoke generally about the social media bullying she has faced over the past year on an episode of the podcast “Onward With Rosie O’Donnell” published Tuesday.

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