The all new Chemin des Tourelles represents an iconic piece of craftsmanship of luxury and timeless elegance.
Named after the street in Le Locle, Switzerland, where the Tissot factory was established back in 1907 and can still be found today, their all new Chemin des Tourelles represents an iconic piece of craftsmanship of luxury and timeless elegance. This campaign is a very special piece that encapsulates an important part of Tissot’s history.
Defined by graphic, arresting visuals that capture the codes and dynamics of contemporary luxury and style, the watch is full of sharp contrasts that runs a highly charged tempo and assumes a challenging, self-assured posture. This is the new Chemin des Tourelles.When we dig deeper, this campaign tells us the story of the duality hard-wired into the new Chemin des Tourelles collection.
Watch consumers are now defined by their agility – just like chameleons, moving seamlessly through the contrast. Thus, a watch made for just one style, personality, or moment won’t do. Because of this, Tissot’s Chemin des Tourelles watch was designed to be versatile and functional as a constant companion rather than a one-time item.
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