Bread price fixing: Canada Bread says Maple Leaf used it as 'shield'

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Bread price fixing: Canada Bread says Maple Leaf used it as 'shield'
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Canada Bread is accusing Maple Leaf Foods of using it as a “shield” to avoid liability in the alleged bread price-fixing scheme that’s the subject of two class-action lawsuits and an ongoing Competition Bureau investigation.

A Maple Leaf Foods logo is shown in a handout. Canada Bread is accusing Maple Leaf Foods of using it as a “shield” to avoid liability in the alleged bread price-fixing scheme that’s the subject of two class action lawsuits and an ongoing Competition Bureau investigation. THE CANADIAN PRESS/HO

Canada Bread is so far the only company to be fined by the Competition Bureau in relation to the alleged scheme, taking a $50-million hit in 2023 after pleading guilty to four counts of price-fixing bread products under the Competition Act. At the time, Maple Leaf Foods said allegations of improper pricing conduct at Canada Bread while under Maple Leaf’s control were "totally unfounded."

"Maple Leaf Foods acted appropriately at all times, including with respect to making full, plain and true disclosure to Grupo Bimbo at the time of its acquisition of Canada Bread," Hathaway said in a statement. In 2021, the court certified the class-action lawsuit but did not certify it against Maple Leaf Foods, Hathaway noted in her statement.

In June 2023, Maple Leaf told The Canadian Press that it was not aware of any wrongdoing by Canada Bread or its senior leadership during the time it was a shareholder. The Ontario class action lawsuit is on behalf of all Canadian residents who bought bread after Nov. 1, 2001, except for Quebec residents. It was brought against a group of companies that includes Loblaw and George Weston, Metro, Walmart Canada, Giant Tiger and Sobeys and its owner Empire Co. Ltd.

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