Faced with higher costs and challenges brought on by the GST holiday, retailers were less likely to offer steep savings
Canadian shoppers emerged from holiday festivities in ever smaller crowds on Thursday for a sales holiday increasingly diluted by month-long promotions leading up to Christmas.
. The GST break, which kicked off on Dec. 14 and amounts to about 5-per-cent off goods such as toys, books, snack food, beer and wine, could also disincentivize some small businesses from offering more sizable discounts, Ms. Hutcheson said. Speculation that consumers would defer purchases to wait for the GST/HST break is not supported in the data shared by Moneris, a payment processing platform. Instead, they showed a significant increase in sales for Black Friday and Cyber Monday, suggesting that consumers were not keen to wait.
“Black Friday benefits largely from timing. Simply being ahead of key gift-giving moments and extended sales periods allow it to sustain consumer interest far more effectively than Boxing Day, which comes at a time when many consumers no longer have a need to shop,” said Sean McCormick, vice-president of business development at Moneris, in a statement.to 3.25 per cent in December, consumers are still weathering the effects of years of steep interest rates and higher costs.
“It’s all ‘up to’ promotions – ‘up to 30,’ ‘up to 40,’ ‘up to 50,′” she said. “Customers are like, ‘Is it really a deal?’”Connors Group, a business consultancy, suggest Canadian shoppers are becoming particularly skeptical about post-Christmas promotions. Only 36 per cent of shoppers plan to participate in Boxing Day sales, compared with 50 per cent on Black Friday. And 72 per cent of Canadians believe Boxing Day sales do not offer better deals than Black Friday.
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