French jeweler Boucheron is tapping historic roots for its new collection of high jewelry.
Histoire de Style, New Maharajahs is a collection inspired by the Maharaja of Patiala’s special commission at the house in 1928. The collection includes 14 pieces across 5 sets and symbolizes historical elegance while maintaining brand style.
Designers ensured items in the collection channel the ancestral spirit of India, including the lotus flower, turban ornaments or wedding bracelets, as well as traditional techniques such as glyptics, the art of engraving stones. The collection also features New Churiyan Bracelets, which are traditionally given to women when they get married as they are considered protective talismans.Several brands have tapped into their own histories to introduce new collections and vice versa — using collections to honor their heritage.
In July 2021, French fashion label Louis Vuitton honored the 200th anniversary of its founder’s birthday with a cinematic new effort and high jewelry collection.
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