‘Booze on the beach’ now permanent in Penticton, B.C.
“And similarly, in both those years, the program was very well received with few negative incidents.”Laven added that the program has “strong branding” and “plays off the Love Local theme.”
“It differentiates Penticton from other Okanagan destinations. While there are some communities in the province that have similar programs, Penticton is the only Okanagan community currently doing this.” City staff also suggested expanding the area and slightly increasing the overall hours from eight to nine, with council agreeing to change the end time to 9 p.m., up from 8 p.m.
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