LONDON — Dr Martens plans to launch a shoe repair service in Britain next month as it seeks to polish its sustainability credentials, encourage customers to extend the life of their boots, and create a new revenue stream.
The London-listed maker of leather boots, shoes, and sandals is currently testing the service with its employees, chief executive officer Kenny Wilson said in an interview. The UK launch is a pilot, with a view to expanding the service to continental Europe.
"Could it potentially lose us some business short term? Yes, but we think about it long-term, therefore we think it will breed customer loyalty, and it's the right thing to do," Mr Wilson said.Dr Martens is working with The Boot Repair Company in the northern English city of Leeds to offer repairs.
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