Bombardier will begin shipping out its first electric vehicles, Ski-Doo and Lynx snowmobile models, later this year as part of a wider, multiyear push to offer electric models in all of its product lines by 2026
It’s been 64 years since Bombardier launched its first two-passenger Ski-Doo snowmobile for the masses, ushering in an era of adrenaline-pumping winter motorsports characterized by purring engines and speed. Now, the manufacturer it spawned is pitching something new to those seeking recreational nirvana on the snow: Silence.
“You’re less focusing on your vehicle and a bit more on the scenery and the environment,” Mr. Boisjoli said. “It’s definitely a different riding experience that I think will please a lot of newcomers.” Next year, BRP will deliver electric motorcycles and a new electric hydrofoil board called the Sea-Doo Rise directly to dealers. It’s developing the entire power pack for its EVs, including batteries, engines and starters, limiting its dealings with partners in part to preserve profit margins.
One big question is how strong demand for all-electric vehicles will be. The company has surveyed consumers multiple times in recent years and found that although the overwhelming majority expressed interest in electric versions of powersports vehicles, that interest ebbed when they were asked whether they were prepared to pay more for an electric model or accept one that has a lower-distance range.
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