The German automaker seeks to replicate past successes to catch up with Tesla.
BMW is at a crossroads and is turning again to a ‘Neue Klasse’ to drive a new strategic direction.
Now, BMW is at another crossroads, and is turning again to a ‘Neue Klasse’ to drive a new strategic direction. “That is necessary because of those new players that are coming in. You know the debate that’s been going on: Oh, traditional OEM over 100 years old, can you make this step? We can and we want to.”
BMW executives did not disclose the total investment figures. The company is investing €2 billion in new battery-making and assembly operations for the Neue Klasse at a plant in Hungary, one of the first factories to start building the vehicles. Tesla has also redrawn the business model around the vehicle – selling directly to customers, using over-the-air software upgrades to add features and constantly capturing vehicle data to improve driver assistance and other features.
Philippines Latest News, Philippines Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
- Sept 9-10, great BMW, MINI deals await you, rebate up to RM35k, free wallboxThe Ingress Auto Mid-Year Special will be happening next weekend, September 9-10, and the BMW and MINI dealership has lined up some irresistible deals at its Damansara, Puchong and MINI Bangsar branches If you have …
Read more »
Tesla releases refreshed Model 3 with longer driving range in ChinaSHANGHAI: Tesla has released what it called a refreshed version of its Model 3 vehicle in China with a starting price of 259,900 yuan (US$35,807.78), the company’s website showed today.
Read more »
Tesla launches new Model 3 in China, Europe with longer driving rangeSHANGHAI, Sept 1 — Tesla on Friday unveiled a restyled Model 3 with a longer driving range in China and other markets including Europe, the Middle East, Australia and Japan,...
Read more »
Tesla Model 3 Highland revealed: Revised design, up to 629km range, priced from RM189k in MalaysiaThe Tesla Model 3 has received its long-awaited Highland makeover, giving it a new design, a revamped interior and a bump in range. With this, the electric sedan is now available in Malaysia.
Read more »
Tesla releases refreshed Model 3 with longer driving range in ChinaThe automaker says the new electric sedan will have a starting price of US$35,808.
Read more »
Booking For Tesla Model 3 In Malaysia Now Available; Priced From RM189,000Tesla has finally announced the Model 3 EV sedan for the Malaysian market, which is now available for booking via
Read more »