Black middle class post-Covid: Largely unscathed, but still under pressure

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Black middle class post-Covid: Largely unscathed, but still under pressure
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Black middle class post-Covid: Largely unscathed, but still under pressure - South Africa’s black middle class has a spending power of R400-billion per year, research study finds

This is according to the latest instalment of the Black Middle Class research report, which was released by the University of Cape Town Liberty Institute of Strategic Marketing on Thursday. It has been 15 years since the first study of its kind was conducted.

According to the report, there are now 3.4 million people who fall into the black middle class, making up 7% of South Africa’s black population. The consumer segment has a spending power of R400-billion per year. The report also found that, compared to 15 years ago, the black middle class now has a more concerted focus on creating generational wealth.

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