Beyoncé has launched an American whisky brand, developed in partnership with global drinks giant LVMH Moët Hennessy Louis Vuitton.
As megastars go, they don’t come much bigger than this. With hundreds of millions of record sales, dozens of awards, sold-out global tours and a unique voice known and loved by hundreds of millions of people, Beyoncé Knowles-Carter is the very definition of a modern-day musical icon.
Priced at £79 per bottle, the whisky will be available from September 4. Eagle-eyed whisky lovers will have noticed the dropped “e” – whiskey being the American spelling – as the drink is designed to be more in line with the Scotch and Japanese whiskies on which its flavour is based. “I’ve always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling,” Beyoncé explained.
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