A berry good initiative. 🍓 Fresh strawberries, jams, lemons, and more – enjoy Cordillera produce and support their farmers at the same time through a local online business!
SADIWA. This Metro Manila-based initiative brings in fresh, hand-picked Cordillera harvest to the city. Photos courtesy of Sadiwa
This was working well, and Sadiwa partner Eric Alvarado, who initially linked Maxine to the farmers, offered to add strawberries to the produce list. Maxine agreed, posted it on Twitter, and the rest, as they say, is history. "We wanted to have a smooth-flowing work system not just for us but for our customers, to be able to have a hassle-free and convenient ordering process," Dell said.
How? With technology. Sadiwa plans to introduce more"techie ways" of communicating, transacting, and selling to their partner farmers, in order to always keep them in the loop. The same goes for customers in Metro Manila – Sadiwa believes that customers have the right to know how impactful their purchases are to the farming communities.
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