German sportswear company says event announcing new co-CEO and ‘realitywear’ nothing to do with it
Adidas has had to deny it appointed a former Cambodian union leader as its new co-CEO and launched a
Vay Ya Nak Phoan, a former garment worker and union leader, was named as a future ‘co-CEO’ of the company.Cambodian former garment worker and trade union leader Vay Ya Nak Phoan was announced as a future co-CEO alongside Bjørn Gulden, the former Puma executive who took over as head of Adidas at the start of this year.
A pair of Adidas slippers with spikes pushing through the soles was presented in a glass cage, as an example of the company’s new ethos.By midday, Adidas denied it was behind the launch. “This announcement is not by Adidas and not correct,” a spokesperson said. Another report, picked up by MSN’s news aggregator, presented the new range as Adidas trying to “make amends” after being forced to cancel its collaboration with Kanye West over the rapper’s antisemitic comments.“Adidas is a company close to my heart,” said Yes Men co-founder Igor Vamos, who operates under the alias Mike Bananno. “They have this history of incredible scandals they have managed to overcome. They are masters of greenwashing.
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