If you dress your child like an overpriced Scandinavian sack of potatoes and style their room like a tatami room, according to the trend, their behaviour will be just as serene.
If you’ve come across posts of kids wearing linen shirts and looking as though they’ve been living on a bucolic prairie for their short entire lives, or been stopped by scenes of toddlers playing with unpainted wooden blocks on jute rugs as you scroll through Instagram, you’re not looking at a photo shoot frommagazine. It’s beige parenting, possibly the most boring aesthetic to ever influence our lives. And it’s everywhere.
In theory, being a minimalist is great and might be achievable when you’re child-free . But for the average family, it’s impossible if for no other reasons than kids requiring a lot of paraphernalia and loving to make a lot of mess. “Not only are products for kids really beige, but the marketing is presented to parents as this very serious and sombre thing…,” DeRoche said in a recent interview with Richmond Magazine. “The messages they’re telegraphing are so different than what childhood is…We live in a beautiful, colourful world, and it’s a shame to not fully enjoy that.”
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