In interview with The Globe and Mail, Winnipeg singing sensation opens up about surviving music industry landmines and the connections she makes with her music
“I can’t be the only one.”
We’re putting money into marketing outside Canada. But you can pay publicists and still not get on a cover of a magazine. There’s a bit of lightning in a bottle and a bit of this person knows this person who knows this person. I don’t know the exact formula. I’d probably be way more successful if I did.My management is intertwined with the label, so I’m comfortable with them. I’ve never really felt compelled to sign a lot of contracts. It has to be a deal that makes sense to me.
It was suggested that I meet with him. It almost didn’t happen, because when I looked at what he’d done in the past, I decided I didn’t want to put myself out there. I was feeling too self-conscious to be in a room with him pitching ideas. The night before the meeting, I convinced myself I was feeling sick and that I would need to call it off. It was blind-date energy. As it turned out, we met in Montreal and it was the beginning of a wonderful friendship.
I was angry about those kinds of musings. Everything was halted yet people asked, “What great art will be produced?” My answer at the time was, “Nothing.” I couldn’t get out of bed. I was crying every day. It made me mad that people were putting these expectations on us. I know it came from a place of joy, but at the time I resented the expectations that we should be prolifically creative during one of the most screwed-up times in my lifetime. Later, I was ready to do something.
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