Bed, Bath & Beyond is relaunching online in Canada - National | Globalnews.ca

Bed, Bath & Beyond is relaunching online in Canada

marketplace. The combination of our winning asset-light business model and the high awareness and loyalty of the Bed Bath & Beyond brand will improve the customer experience and position the Company for accelerated market share growth.”The Bed Bath & Beyond assets acquired include website and domain names, trademarks, tradenames, patents, customer database, loyalty program data and other brand assets related to the Bed Bath & Beyond banner.The U.S.

The brick-and-mortar operations of Bed, Bath & Beyond Inc. are not included in the deal, meaning the physical stores won’t be reopening even as the online brand comes back to life. “Combining the strengths of the Overstock operational model and the Bed Bath & Beyond brand will create a powerful synergy,” Johnson said.Advertisement

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