There’s a lot riding on Barbie the movie’s success, not just for star and producer Margot Robbie, but also for toy giant Mattel, which has stumped up much of the estimated $150 million budget to make the film.
Margot Robbie is at the steering wheel of a half-billion-dollar Barbie bus which is due to pull into Sydney in a couple of weeks, ahead of the mega-budget film’s premiere.Margot Robbie in a scene from Barbie.the movie’s success, not just for Robbie, who is looking for a box office hit following the flop of, but also for Barbie’s owner, toy giant Mattel, which has stumped up much the estimated $150 million budget to make the film.
So, are we in for a post-modern feminist dissertation? Maybe not, given Sydney fans are being encouraged to take their favourite Barbie dolls and dress in Barbie pink. Later that nightBarbie has reigned supreme since her birth in 1959. Before Barbie, dolls were babies, pushed around in toy prams. Reportedly, Mattel has sold around a billion Barbie dolls, though the Barbies of today, which now includes the range’s first transgender Barbie, have evolved since the bombshell original dolls hit the market.In a 1994 episode of, Lisa Simpson rails against sexy dolls for little girls.
“There are a lot of parents and grandparents who feel better about their daughters playing with those dolls than they do with Barbie and her bikinis and high heels.”
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