Despite film’s macabre plot, campaign featuring its actors and locations draws millions of views
A tourism campaign based on the film has taken off and transformed its dark story into a glowing promotion for Ireland’s west coast islands.
Inis Mór and Achill Island, the islands where Martin McDonagh’s black comedy was filmed, are marketing the locations, and a Tourism Ireland video about the making of the film has drawn more than 6m views. The hope is that visitors will come for the landscapes rather than the toxic relationships portrayed in the film.
Colin Farrell and Brendan Gleeson in The Banshees of Inisherin. They also appear in an interview in the tourism video.The tourism spin-off is expected to grow if the film, which won screenplay and acting prizes at Venice, continues racking up awards.
Travel and lifestyle magazines have run articles on the shooting of the film on Achill Island in County Mayo and Inis Mór, the largest of the Aran Islands, in County Galway.
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