Discover the enduring popularity of bak kwa, the savory barbecued pork snack, in Singapore, even beyond the Chinese New Year festivities. Despite the seasonal surge, demand remains consistent throughout the year, fueled by both local and international customers. Explore the strategies businesses employ to manage the increased demand during Chinese New Year and the unique appeal of bak kwa that transcends cultural boundaries.
Bak kwa, the beloved barbecued pork snack, is a staple during Chinese New Year celebrations. But what about the rest of the year? Surprisingly, demand for bak kwa remains steady even outside of the festive season, albeit not as high as during Chinese New Year .Husband-and-wife duo Zeng Genghui and Xu Liping, owners of Jia Hui BBQ at Bedok South Market & Food Centre, shared that they receive bak kwa orders year-round. Many of their customers are families who purchase bak kwa for gatherings.
Another popular option is bak kwa on skewers, which are especially popular throughout the year.Kelvin Ng, owner of Kim Hua Guan, a business established by his father in 1969, noted that their sales remain 'well' even when it's not Chinese New Year. He attributes this to a steady stream of tourists, particularly from Indonesia, Hong Kong, and Brunei, who are drawn to the unique delicacy. Kim Hua Guan also benefits from third-generation customers, whose grandparents and older relatives have been patronizing the business for years. Additionally, they conduct corporate sales with local hotels and export vacuum-packed bak kwa to supermarkets in Hong Kong.Bee Cheng Hiang, founded in 1933, experiences a strong seasonal effect during Chinese New Year but boasts a consistent customer base throughout the year thanks to their diverse product range and new flavour launches, such as the Seoul BBQ bak kwa, which sold out in less than two months after its October launch.Internationally, Bee Cheng Hiang observes strong demand for bak kwa as gifts, even in countries where Lunar New Year isn't synonymous with bak kwa. Smaller brands like Kim Joo Guan and Fyre also enjoy steady tourist purchases year-round, as bak kwa is considered a unique delicacy by many. While locals may purchase bak kwa more frequently during Chinese New Year, there are also those who buy it regularly throughout the year.Despite the year-round demand, Chinese New Year remains the busiest period for all bak kwa sellers. Bee Cheng Hiang sees corporate enquiries beginning as early as November, with customers eager to secure customized gift sets for the festive season. Smaller businesses like Jia Hui BBQ and Fyre begin preparations several months in advance, sourcing the best pork cuts, marinating and smoking the meat over extended periods.The increased demand during Chinese New Year necessitates strategic preparations and extended operating hours for businesses. Bee Cheng Hiang extends operating hours at many outlets, with four stores even running 24 hours closer to Chinese New Year. They also experience a surge in corporate orders. Kim Joo Guan implements various strategies to manage the increased demand during this period
Bak Kwa Chinese New Year Singapore Food Trends Business Strategies Tourism
Philippines Latest News, Philippines Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Singapore Offers Fit-for-Gifting Hongbao Notes for Chinese New YearThe Monetary Authority of Singapore (MAS) announced that the public can collect hongbao notes for Chinese New Year through online reservations and walk-in exchanges. In an effort to reduce carbon emissions, MAS promotes the use of fit-for-gifting notes and e-hongbao options.
Read more »
Indulge in Chinese New Year Feasts at Singapore HotelsSingapore hotels are offering a variety of delectable Chinese New Year buffets and set menus. From traditional favorites to global fusion dishes, there's something for everyone to enjoy.
Read more »
Chinese New Year Car Decorations Drive Mixed Reactions in SingaporeA car decorated for Chinese New Year has gone viral in Singapore, sparking a mix of reactions online. Netizens have shared photos and videos of the festively adorned vehicle, with some praising the driver's effort and others questioning the legality and practicality of the decorations.
Read more »
Chinese New Year Car Decorations Spark Mixed Reactions in SingaporeA silver car covered in Chinese New Year decorations has been spotted around Singapore, generating a mix of praise and criticism online.
Read more »
Chinese New Year 'Huat Mobile' Garners Mixed Reactions in SingaporeA silver car decorated with Chinese New Year motifs has been spotted in Singapore, drawing both praise and criticism from online users.
Read more »
Chinese New Year Car Decorations Spark Debate in SingaporeA silver car decked out in Chinese New Year decorations has been spotted around Singapore, generating both praise and criticism online.
Read more »