By any measure, the release of 'Avengers: Endgame' is a movie-theatre event unlike any other.
Marvel Studios President Kevin Feige, from left, poses with members of the cast of"Avengers: End Game," Chris Hemsworth, Chris Evans, Robert Downey Jr., Scarlett Johansson, Jeremy Renner and Mark Ruffalo at a hand and footprint ceremony at the TCL Chinese Theatre on Tuesday, April 23, 2019, in Los Angeles. Last Updated Wednesday, April 24, 2019 6:49PM EDT
Beginning Thursday night, many theatres will stay open round-the-clock. Seventeen AMC Theatres won't close for 72 hours straight. Some $120 million in presales have already set records on advance ticketing services Fandango and Atom. AMC's website was crashed by early "Endgame" ticket buyers.Just how massive the ticket sales will be by the end of Sunday has been one of the one of the industry's favourite guessing games.
The current opening weekend record is held by the last "Avengers" movie -- the 2018 preamble to "Endgame," "Infinity War." It debuted with $257.7 million domestically and $640.5 million worldwide. Helping the cause is that reviews, at 97 per cent fresh on Rotten Tomatoes, have been among the best for any Marvel movie. "Endgame" concludes not just the arc of the "Avengers" movies but signals the completion of the 22-movie Marvel Cinematic Universe, as mapped out by Marvel Studios President Kevin Feige.
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