Free TV Australia has rejected calls for further restrictions, telling inquiry the current regime is poorly understood by the community
Fair said that based on an average viewing time of two or three hours of commercial television a day, people “might see two or three ads a day”.
Charles Livingstone, an associate professor of public health at Monash University, said the claim the extent of ads had been exaggerated was “nonsense and impervious to reason”. “I would have thought any sports fan watching regularly would not only confirm but perhaps suggest the expert estimation was an underestimate,” Livingstone said.
“Anybody who watches sport on TV regularly knows that the gambling ads are endless, incessant and constitute a bombardment.”“Arguments about how to interpret data aside, what is absolutely clear is that our communities are telling us that they are very concerned that they are experiencing increasing exposure to ads for sports betting,” Murphy said once the inquiry had adjourned.
SBS also told the inquiry that current restrictions on gambling advertisements were appropriate and in line with community expectations.apologised for airing gambling advertisements“We proactively went back and investigated games that we thought may been subject to the same error and found a couple of other ones that had occurred, which obviously we reported to the regulator,” O’Neil said.
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