It is an iconic Australian logo, but a coalition of businesses want Aussie-made logos to be made clearer after a survey finds more than half of consumers are being misled into buying foreign-owned products.
What's next:A survey of more than 1,000 people commissioned by dairy cooperative Norco found more than half of consumers were guided by the Australian Made logo.
"Three-quarters of consumers believe that country of ownership should be on the food labels they buy on the supermarket shelves to take this confusion out when they're making their purchase decisions."The logo is administered by Australian Made Campaign Limited, a not-for-profit public company established in 1999 by the Australian Chamber of Commerce and Industry with the support of the federal government.
Australian Grown & Owned, where businesses can choose to include "& owned" with the relevant country-of-origin claim for their products. A coalition of Australian-owned food businesses is now calling for clearer labelling on supermarket grocery items. "There's mass confusion. A lot of consumers don't understand that we are family-owned and Australian-made," she said." are looking for that information. They want to support local, but finding where those profits go is a really difficult information search," she said.
Australian Made Cost Of Living Cost Of Living Crisis Imports Supermarket Prices Kangaroo Logo Norco Australian Made Campaign Limited
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