Play Today will unveil its new metaverse golf club in time for the NSW Open Championship, for which it has acquired exclusive broadcast rights.
Aussie golf technology start-up Play Today will unveil its new metaverse golf club this week in time for the NSW Open Championship, for which it has acquired exclusive broadcast rights for fans to watch inside the virtual world., who also recently became its chief executive. Mr Mayhew previously announced plans to introduce golfers to the web3 world of non-fungible tokens and blockchain-based scorecards.
The tournament will be streamed live and exclusive in Play Today’s metaverse for the first two days of the tournament on Thursday and Friday, before sharing coverage with Kayo and Fox Sports on Saturday and Sunday. The company estimates that it will attract more than 20,000 viewers a day, and is hoping the unique virtual delivery will result in an audience that is younger and has a greater international presence.Mr Mayhew said it was still early days for the current iteration of its metaverse, but it gave early adopters an idea of what would be possible in the future, when larger groups could watch events together, or catch up in the virtual clubhouse to discuss their real-world golf rounds.
“When people log in, they are logging in with their digital wallets, and will have a capability to bring their NFT’s across into the space as well.“So the business model going forward is a combination of companies paying for brand activations, combined with digital transactions for virtual goods.”
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