When Zeel Shah’s partner left Toronto for a job in Edmonton in 2018, the young couple had to decide which city offered the future they wanted for themselves.
Shah, now 28, says she and Deep Cheema compared the lives they could have in Toronto and Edmonton and concluded their home ownership goals were more achievable out West.
With labour shortages prevalent across the country, the western province is targeting residents of Canada’s most expensive cities in a campaign to attract workers, making an affordability pitch it’s hoping will be too hard to resist. “I want to make a special shout-out to younger folks in the GTA and the greater Vancouver region, because they all have a dream, quite rightly, of home ownership,” said Kenney.According to the Canadian Real Estate Association, the average home price in Alberta was about $424,000 in August. In comparison, average home prices in Ontario and British Columbia were $830,000 and $911,000 respectively. The pitch comes as Ontario experiences the largest exodus of residents in decades.
“We need competition,” Skuterud said, adding that employers should be competing for talent across the country, not just in the local communities where they’re based.Mike Moffatt, an assistant professor at Western University's Ivey Business School, said with young people increasingly concerned about housing affordability, “it's really smart for Alberta to sort of tout the benefits of living there.
“With the increase of work-from-home, there's the potential for that to be turned into a Canadian-wide phenomenon,” Moffatt said.
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