It is asking suppliers to assemble about 220-million devices, about the same as last year, say sources
A customer passes an Apple iPhone 13 advertisement at an Apple shop in Singapore. File photo: REUTERS/EDGAR SU
But the mobile industry has got off to a difficult start to the year and production estimates are down across the board. The worst inflation in decades, a war in Ukraine and supply chain turmoil all threaten to weigh on sales in 2022. In the overall smartphone market, shipments dropped 11% in the first quarter, the worst fall since the pandemic began two years ago. Xiaomi — the world’s third-biggest smartphone maker, behind Apple and Samsung Electronics — posted its first quarterly revenue decline this month.
The company has just released an updated version of its lower-end iPhone SE that includes 5G, fuelling an upgrade cycle for more budget-minded consumers.
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