Meta estimates Apple’s iOS privacy changes will cost its ad business US$10 billion in 2022.
The report, which was funded by Apple and performed by Columbia Business School professor Kinshuk Jerath, is meant to show that while Meta estimates Apple’s App Tracking Transparency technology will cost its ad business $10 billion in 2022, that cash isn’t going to Apple.
The report comes just one day before Meta will announce its Q1 earnings, the company’s first report since it announced Apple’s new policy will cost it Without accurate ad targeting, advertisers will shift away from services like Meta and spend their advertising budgets on other platforms or services.has profited from the new policy at Meta’s expense“I find claims that Apple captured billions of advertising dollars from other companies as a result of ATT to lack supporting evidence,” Jerath wrote in the paper.
Philippines Latest News, Philippines Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Facebook-owner Meta to open first physical store in metaverse betMeta Platforms Inc is set to open its first physical store where shoppers can try out and buy virtual reality headsets and other gadgets as the company plots a course to take its highly touted metaverse mainstream.The 1,550-square feet Meta Store at the company's Burlingame campus in California opens on M
Read more »
Facebook-owner Meta to open first physical store in metaverse betSAN FRANCISCO - Meta Platforms is set to open its first physical store where shoppers can try out and buy virtual reality headsets and other gadgets as the company plots a course to take its highly touted metaverse mainstream. The 1,550-square feet Meta Store at the company's Burlingame campus in California opens on May 9, and will feature demos for...
Read more »
Apple rolls out Apple Watch Series 6 service programme for blank screen issueApple has rolled out a service programme for Apple Watch Series 6 with the blank screen issue. According to Apple, it is determined that the screen on a very small percentage of 40mm Apple Watch Series 6 models may go blank permanently. These affected devices were manufactured between April 2021 and September 2021. If you experience this issue on your...
Read more »
Meta fights to overturn UK order to sell GiphyLONDON : Facebook owner Meta started its appeal on Monday against Britain's ruling that it must sell Giphy, arguing the fact that rival Snap offered far less to buy the animated-images provider undermined the rationale used to block the deal.Britain's Competition and Markets Authority (CMA) last year orde
Read more »
Future Apple Watches could feature satellite connectivity for emergency calling and textsWell-known Apple analyst Mark Gurman writes in his latest report that he believes future Apple Watches could have satellite connectivity. This rumour stems from earlier rumours last year that the iPhone 13 would have satellite connectivity. Though now we know that this is not true, these rumours have persisted and some believe this year's iPhone 14 would have satellite connectivity....
Read more »
Apple MagSafe Battery Pack firmware update makes charging your iPhone 50% fasterApple released a version 2.7 firmware update to its MagSafe Battery Pack that increases the battery pack charging rate from 5W to 7.5W. The firmware update begins automatically after you attach your battery pack to your iPhone. It can take up to a week for the update to be completed. Or instead of a week, you can connect your battery...
Read more »