Apple chief executive Tim Cook says the company feels 'very bullish about our opportunity in generative AI and we're making significant investments', adding: 'We're looking forward to sharing some very exciting things.'
Tech giant Apple has recorded the biggest drop in iPhone sales since the early months of the COVID pandemic. Sales for January to March were down 10% on the same period last year - something not seen since the 2020 iPhone model was delayed due to lockdown factory closures. Overall, Apple earned $90.8bn in the latest quarter - down 4% from last year. It was the fifth consecutive three-month period that the company's revenue dipped from the previous year.
Meanwhile, Apple chief executive Tim Cook has discussed how the company is set to use artificial intelligence . While rival Samsung introduced phones that can feature AI, including generative AI chatbots, Apple has yet to announce how it will be embedded into its iPhones. The next iPhone is expected to feature AI microchips and bigger screens. Apple will reveal the newest software when it holds its annual developers' conference in June. Read more:Apple given £1.
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