Apple unveiled a long-awaited AI strategy on Monday (Jun 10), integrating its new "Apple Intelligence" technology across its suite of apps including Siri and partnering with OpenAI to bring ChatGPT to its devices.
Apple CEO Tim Cook attends the annual developer conference event at the company's headquarters in Cupertino, California, US on Jun 10, 2024. Apple unveiled a long-awaited AI strategy on Monday , integrating its new" Apple Intelligence" technology across its suite of apps including Siri and partnering with OpenAI to bring ChatGPT to its devices.
The AI features were announced at its Worldwide Developers Conference and will come with the latest operating system for its devices, which were also demonstrated at the event. The company also revamped Siri with generative AI technology to give the long-lagging voice assistant the ability to control individual app features. That means Siri can now delete emails and edit pictures for iPhone users - powers that had proven tricky in the past as the assistant needs to understand the user's exact intentions as well as how the app works.
To make that happen, Apple plans to use its own chips to help power AI features on its devices. It also unveiled"Private Cloud Compute," saying its AI could draw on larger server-based models while protecting users' privacy. The new software will also come with a"lock an app" feature that will help people protect sensitive information. Users can opt to lock specific apps and keep data more tightly controlled in the OS.
Apple uses the developer conference at its Cupertino, California, headquarters each year to showcase updates to its own apps and operating systems as well as to show developers new tools they will be able to use in their apps.
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