The group, Vaccine Choice Canada, has four different images rotating on 50 digital billboards, according to the Facebook page of Ted Kuntz, the group’s vice-president
The billboards are in a number of locations around the city, including outside of Toronto’s Eaton Centre .An anti-vaccine group has placed dozens of billboards in the Greater Toronto Area suggesting vaccines are risky and that children don’t need immunizations to attend school, a sign of the challenge facing public-health officials at a time when cases of measles are on the rise.
Vinita Dubey, associate medical officer of health with Toronto Public Health, said the campaign is concerning and should prompt a discussion about banning advertisements that promote false or misleading messages.“There is legislation available to prevent tobacco companies from advertising,” Dr. Dubey said. “There is some precedent for being more legislative and proactive about messaging."
Natasha Crowcroft, chief of applied immunization research at Public Health Ontario, said the billboards were clearly designed so the casual observer wouldn’t know they were created by an anti-vaccine group. “It’s really poisonous in a really subtle way,” she said. Outfront Media, the advertising company that is running the billboards, did not respond to numerous requests for comment.The risks associated with vaccines are low and the majority are not serious. According to Public Health Ontario’s most recent vaccine safety report, there were 8.5 million publicly funded vaccine doses given in Ontario in 2017. Of those, there were 696 adverse event reports, which included 279 sore arms, 159 rashes and 120 allergic skin reactions.
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