Branded stadiums turn community hubs into billboards. Memories are still made, but the corporate influence dulls the purity of the experience
to their stadium to Huntington Bank, a regional bank headquartered in Columbus, Ohio. For the next 20 years, what was once Cleveland Browns Stadium will be known as Huntington Bank Field.
More than it is a collection of players, coaches, and fans, the modern professional club is a series of marketing deals. Selling stadium naming rights is now a major priority for clubs across the US and Europe, though the sums involved are hardly enormous. The Browns didn’t disclose the terms of their deal with Huntington Bank but their last sale of naming rights, to FirstEnergy from 2013-2023, brought in a, which is barely enough to buy half an English fullback on the transfer market.
“Old Trafford is Old Trafford, it should always be Old Trafford,” Don McGuire, the chief marketing officer of semiconductor manufacturer Qualcomm, which owns Snapdragon,recently. But, he clarified, “if there is a brand attached to that in some way shape or form, powered by someone, an ‘at’ or whatever,” that could help allay fan fears over the loss of the old ground’s famous old name. The days of ‘Snapdragon Stadium at Old Trafford’ may be closer than we think.
New stadiums and even stadium renovations are often presented as grand urban renewal projects. Chelsea’s plan to leave Stamford Bridge and build a new ground at Earl’s Court,, will probably involve a similar promise should it move ahead; already there is discussion of building “affordable housing” on the site as part of any stadium redevelopment, the standard measly concession tossed up to head off concerns about displacement and gentrification.
Philippines Latest News, Philippines Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
‘So emotional’: Federico Chiesa reveals lure of Anfield after sealing Liverpool moveFederico Chiesa says he ‘will have shivers’ when he first walks out at Anfield after joining Liverpool for an initial £10m
Read more »
Meghan Markle presents Colombian Vice President with mysterious ‘personal gift’Meghan Markle and Prince Harry have kicked off their four-day quasi-royal tour in Colombia, with the former actress delivering a mysterious gift to the nation's Vice President.
Read more »
Egypt and Turkey’s nascent alliance set to be tested by new crisis in LibyaFallout over Libyan central bank governor’s dismissal presents immediate challenge for Sisi and Erdoğan
Read more »
Mud, blood, orcs … and the secret history of the Rings of PowerThe second season of Amazon’s Rings of Power plunges Middle-earth into war.
Read more »
Mud, blood, orcs … and the secret history of the Rings of PowerThe second season of Amazon’s Rings of Power plunges Middle-earth into war.
Read more »
Mud, blood, orcs … and the secret history of the Rings of PowerThe second season of Amazon’s Rings of Power plunges Middle-earth into war.
Read more »