Analysis: When you think of a dream hockey matchup, you're probably not thinking of Florida, Dallas or Las Vegas. It's certainly not what many Canadian fans were hoping to see in the Stanley Cup final.
Florida Panthers forward Matthew Tkachuk celebrates with teammates after scoring the winning goal in Game 4 against the Carolina Hurricanes on Wednesday. Florida is headed to its second Stanley Cup final in franchise history.
He says NHL commissioner Gary Bettman has spent most of his tenure trying to build the game down south. "These are four Sunbelt teams that are not the biggest TV draws," said an understated John Lewis, who runs the American sports business website Sports Media Watch. "Obviously [Arizona's] not working. Any time you move out of a market where it's just not working and go to a place where you can build a new fan base is an opportunity," said Lewis.
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