All-Canadian Project Arrow prototype among a growing number of automakers showing off their electric offerings at the 50th anniversary of the Canadian International Auto Show.
which opens Friday, are moving into the electric vehicle game. And sales are showing it’s more than just a niche market with a wider variety of vehicles including an all-electric Hummer, and, for the first time, an all-electric Cadillac, an SUV called Lyriq.produced by 58 companies under the leadership of the Automotive Parts Manufacturers’ Association.
In Canada, purely electric vehicles made up 3.6 per cent of all light vehicle sales in 2021, the most recent year for which Statistics Canada has numbers available. But add in hybrids — which also have a gas-powered internal combustion engine — and that number is 10 per cent. In 2020, that same hybrid-included number was 6.2 per cent. In 2019? Just 4.9 per cent.
Different categories of vehicles, and perhaps even more crucially in the brand-loyal world of auto consumers — familiar brand names — means there’s now a much-wider pool of potential customers, Jominy added. Brand loyalty, Jominy estimated, accounts for roughly 50 per cent of consumer buying decisions in the automotive industry.
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