The ‘Buy With Prime’ feature allows online merchants outside its platform to use Amazon’s payment and delivery services
‘Buy With Prime’, which was launched as an invite-only offering in April, will be widely available to U.S.-based merchants by Jan. 31, the company said.
Prime members, who pay $139 per year and drive most of Amazon’s sales volume, can buy products from these merchants by clicking the ‘Buy With Prime’ button on their storefront.
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