London-born, Brooklyn-based Alva Claire has established herself as one of fashion’s hottest models. But, as she tells Kate Finnigan, it’s been a long time coming
… I used to spend ages deciding which one I was going to buy because when you’re spending £4 on a magazine it’s not a joke, is it?”), she recently did a bit of a cull of her collection. “It was interesting when I went back through them how many of those magazines were just cover-to-cover white models. And it wasn’t even that long ago,” she says. “I thought how odd it was that I grew up with that.
She took that as her inspiration for her collection, which she calls “essentials with little quirks”, and includes stretch ribbed dresses, logo T-shirts, a vegan leather coat and a retro-style tracksuit. A slick leather suit jacket is based on a find from a Vancouver thrift store. “I’ve worn the original so much it’s literally falling apart now.” She often wears menswear items, describing herself as “bopping around south London like a teenage boy in my hoodie” when she’s back at home.
If there’s anything that does partly define Claire, it’s her persistence. She wanted to be a model, she believed she could be a great model, so she kept going despite the lack of enthusiasm she was experiencing in London.
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