Organisers, sponsors, and Chinese tennis fans alike will all be hoping players such as teen sensation Jerry Shang and veteran Zhang Shuai can make the Australian Open’s second week.
When asked who their favourite Chinese tennis player is, Max Wang, Mia Hu, and their eight-year-old son Ray answer in unison: “definitely Li Na”.Tennis fans Mia Hu , Max Wang, and their eight-year-old son, Ray, after watching China’s top player, Zhang Shuai, beat Petra Martić in the second round of the Australian Open.The family, who moved to Melbourne from Chengdu in 2018, were among the Chinese supporters cheering on China’s top player, Zhang Shuai, as she beat Croatian world No.
The Australian Open has more than 3.2 million followers combined on Weibo, WeChat, Douyin, and The Red, which compares to 1.7 million followers on Twitter and 2.2 million on Instagram. The Chinese rising star, also known as Shang Juncheng, was the second player mentioned by Max Wang, Mia Hu, and their son Ray, who was blown away by the 17-year-old’s strength. But the fact Li Na remains their favourite shows Chinese fans are hungry for another superstar.
“It matters significantly to the Australian Open because they’ve shown Chinese brands are willing to invest and in terms of future opportunities and long-term asset values and planning, it’s one of those things that will make a significant difference over time,” he said.Shivani Maharaj, the chief content and partnership officer at media agency Wavemaker, said a Chinese player’s success also represented a huge opportunity for Australian companies.
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