A statement spa isn’t enough anymore – the industry’s biggest players are creating standalone hotel concepts that are all about wellness.
have hammams and cold plunge pools of their own, hotels are certainly upping their wellness game.
They’re not stopping there. Similar to the collective movement to establish design-led boutique hotels that resulted in the likes of Ace Hotels and Edition, we are now seeing the creation of new hotel brands and brand extensions with wellness as a differentiator.wellness market, which is estimated by McKinsey to be worth US$1.5 trillion and with an annual growth of 5 per cent to 10 per cent.
“For 42 per cent of the people we surveyed, wellbeing has become an absolute priority. There is an appetite for holistic formulas to do oneself good,” saysThe Purist will launch towards the end of 2023, and France will be used as a testing ground for the concept. Their ultimate ambition?In time for Global Wellness Day on Jun 10, CNA Luxury shares five hotel brands that should be on your radar, perfect for a wellness escape at any time of the year.
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