EDMONTON — The cabinet minister responsible for Alberta’s liquor industry is calling out a four-litre plastic jug of vodka being sold for under $50, and says he is looking at intervening in prices.
However, the vodka retailer says while $50 is a discounted price, it’s a fair one and that government intervention in price-setting could threaten the livelihoods for small-scale operators.
Federal laws regulate alcohol labelling and packaging across Canada, and Nally said the jugs are in compliance."We believe in responsible pricing, and that's where I think it goes afoul." Sunny Bhullar, manager at Edmonton Super Value Liquor, said his store discounted the jugs down from $60, but said it’s a fair deal.He said the store aims to provide quality products for consumers looking to buy bulk and save money.Should Nally introduce minimum prices or a floor price, Bhullar said he could be concerned.
Nally's ministry did not immediately clarify what specific steps the government might take on pricing.
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