‘Air’ hero Sonny Vaccaro coaxed Nike into believing in Michael Jordan
The Air Jordan logo. The imagery of Air Jordan, the brand created around the basketball legend Michael Jordan, celebrated a charismatic athlete who was both cool yet fiercely competitive. – AFP pic, April 9, 2023.
THE hero of the new movie “Air”, released this week in the United States, is Sonny Vaccaro, a Nike employee who saw in a young Michael Jordan what “no one else had seen” and convinced the shoe brand to forge a revolutionary partnership. During a 1984 meeting at Nike headquarters, Vaccaro proposed devoting all the money that Nike had earmarked to recruit future NBA players to one man – rising sports star Jordan.
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