AI is making Microsoft vs. Apple interesting again

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AI is making Microsoft vs. Apple interesting again
MicrosoftYusuf MehdiMicrosoft Campus
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Microsoft's new Copilot+ PCs have reignited the spirit of competition in the sleepy PC market thanks to a renewed performance competition and, of course, a...

) Windows-based PCs for years thanks to their superior battery life and performance. But Microsoft says it’s finally tipped the scales back in its own favor.

Microsoft’s Copilot+ PCs come as the PC industry hopes it’s entering a period of sustained sales growth after two years of steep declines. According to IDC, PC sales grew 1.5% in the first quarter compared to a drop of 28.7% in Q1 last year. Looking to take advantage of Apple being caught on the back foot, Microsoft hopes the Copilot+, which is powered by GPT-4o, will provide a seismic productivity boost with the ability to serve as a user's go-to assistant for tasks ranging from dealing with common problems like audio issues to summarizing documents.

Performance benchmarks have become major talking points, and Apple’s Mac laptops have been crushing Windows-based PCs in terms of power efficiency ever since the iPhone maker rolled out its first M1 chip for MacBooks in 2020.) chips have made it so MacBooks can last all day on a single charge while providing exceptional overall performance across a multitude of use cases. But Microsoft says its Windows PCs have a new weapon that puts it back in a leadership position: Qualcomm’s -- Nvidia Corp.

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