PARK CITY, UTAH - JANUARY 20: David Chang speaks onstage during the 'Chrissy & Dave Dine Out' premiere at Sunrise Collective at Riverhorse On Main on January 20, 2024 in Park City, Utah. (Photo by Suzi Pratt/Getty Images for Sunrise Collective)
After days of criticism, celebrity chef David Chang said he will no longer enforce the trademark for his chili crunch condiment.Celebrity chef David Chang's company Momofuku recently filed to trademark 'chili crunch' in the U.S., but backtracked from enforcing it after widespread criticism. Celebrity chef David Chang says he will no longer enforce the trademark for his chili crunch condiment.
Chang earned fame with his Momofuku restaurants, including several that used to operate in Toronto, and his appearances on food-related television programs. But his brand recently expanded into selling packaged goods — many of them slightly upscale takes on Asian pantry classics, like instant noodles and chili crunch.
"When I read through it, I think I felt a sense of betrayal, to be honest," Tew, who is based in New York, toldTew told CBC she was "pleased to hear" of the company's decision to stop enforcing the trademark. A bottle of Lao Gan Ma chili paste in local grocery store Penang. Lao Gan Ma or Old Godmother is credited for popularizing the chili oil and chili crisp condiments around the world.
Jannine Rane sells a chili crisp product called Hakka-ish for her Toronto-based company Zing Pantry shortcuts. She called the move gatekeeping and anti-competitive. She said similar non-Asian products also exist, like South American salsa macha and Italian chili oil.
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