The issue speaks to the inherent risk of celebrity deals
“They sometimes personally take a left or right turn, which leaves their counterparty in a bind because the behavior they’re exhibiting … doesn’t align with the host company’s values,” Cohen said. “And this gets endlessly tricky.”Article content
Nike – which ended up re-signing Vick in 2011, saying the athlete acknowledged his “past mistakes” in dog fighting – recently faced another dilemma in October after Kyrie Irving tweeted a link to, and then refused to disavow, an antisemitic film. The Oregon-based sneaker giant eventually cut ties with the NBA star and said it would not release Kyrie 8.
In a statement to The Post, Nike said that it was “prioritizing donation and recycling of Kyrie 8 product,” although it did not say how. Nike has a program that transforms what it considers unusable inventory into material for things like gym floors and even other shoes. It’s unclear whether Adidas has considered that option, but analysts said it would be a losing one. Adidas would only “gain some goodwill by donating a few basketball courts,” Powell said.
No matter what Adidas does, Powell said, “they’re losing all the way around – there are no winners in this one.”
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