Activision Blizzard may have pulled out of China over messy miscommunication:
Selling games in China is a draconian process compared to other markets. Both domestic and foreign gaming publishers have to contend with China’s National Press And Publication Administration , which approves individual titles that could be sold to Chinese consumers. From July 2021 to April 2022, the agency stopped approving titles altogether—The two companies also had earlier disputes between them. In 2018, NetEase invested $100 million in Bungie, a move which reportedly displeased Kotick.
“It is unfortunate that Activision Blizzard continues to harass and taunt companies and regulators worldwide, making unfounded accusations to distract everyone from its real problems,” NetEase wrote in a statement to.
The Microsoft acquisition of Activision Blizzard is a mess, but it’s ordinary people who have paid the price for the ongoing drama. NetEase most staff from the team that was operating Activision Blizzard’s games in China. And these games had been massively popular in the Chinese gaming community. A Beijing-basedplayer said that the MMO had kept him connected to “thousands of people since 2005.”“What I’m most worried about now is that these friendships will disappear,” he told the
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