IT is actually an uphill battle, this fight to bring some sanity into social media, one that has effectively been commandeered by noisy partisans, some of whom have even profited from their monetized accounts.
We cannot allow social media to be simply providing us the limited options of either being inhabited by apolitical individuals gleefully posting their vacation reels and food porn Instagram moments, or by extremely blinded political netizens lost in their idolatry of political personalities whom they have elevated to become demigods. Consequently, the latter would excrete internet bile and fill cyberspace with toxicity aimed at those who dare criticize their idols.
It's about time that experts in academe appreciate the fact that while traditionally their mode of communication is through peer-reviewed academic journals and in conferences, the new scientific enterprise demands from them the ability to communicate in diverse modes, from Facebook and Twitter microblogging to YouTube vlogging to TikTok.It is not enough for scientists and academics, and their institutions, to have social media accounts.
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