ABS-CBN artists, talent managers agree to pay cuts in support of network ABSCBNfranchise
Kapamilya artists with currently airing shows and their talent managers have agreed to take a cut in their talent fees to help the network deal with the impact of the shutdown of its TV and radio operations.
The reduction in talent fees is one of the cost-saving measures undertaken by ABS-CBN as it continues to lose P30 to 35 million in daily advertising revenues due to the broadcast shutdown, as well as the COVID-19 pandemic, which led to stricter production guidelines for tapings and staging of live entertainment shows.
Rufino said PAMI members acknowledge the support, professional development, and job opportunities that ABS-CBN has given to their talents through the years. When Rufino spoke to her artists about the plan, she said her artists feel sad about the company’s situation.
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