The ABC, Australia's national broadcaster, is facing challenges as its audiences shrink and weekly reach drops. The organization plays a crucial role in informing and entertaining Australians at a low cost.
Asked me to go on as a panellist, I said I’d rather plunge my hand into boiling oil. Anyhow, he said: you made me take risks when I was a student. He said: Julia wants you to come on. Eventually, I said yes, filled with dread. After the show, he gave me a C minus. Do better, he said. Interrupt. Be yourself. The cheek of the youngster who, from recollection, was a straight high distinction student. He says now he can’t recall if he actually gave me a mark.
“But C minus would have been about right.”is dead, a victim of the chaos the ABC now finds itself in. Audiences for the national broadcaster have shrunk. Weekly reach has dropped by nearly 8 per cent over nine years. Under the eye of Ita Buttrose, the budget for the ABC has Sure, Labor’s done catchup since it was elected in 2022, but this is an organisation built to inform and entertain all Australians far and wide at tiny cost to the population. That’s a huge role to fill and it costs real mone
ABC Australia National Broadcaster Audiences Shrink Weekly Reach Challenges Inform Entertain Low Cost
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