Kelly Emery created Troop, which helps small- and mid-sized businesses get employees involved in local causes
After Kelly Emery helped launch the predecessor to the insurance website rates.ca, she started looking for a new challenge.
She spent a year volunteering and talking with local charities to better understand their needs. One of the main issues that came up repeatedly was engagement and how to get people involved. “People are hugely compassionate and generous,” she said from her office in Toronto. “They just don’t always know where their generosity is needed.”
Every month, Ms. Kelly sends businesses a list of needs from various charities. That could be anything from new bed sheets for a women’s shelter to a stroller for a refugee family. The employees vote on which cause to help. At the end of the month, Ms. Emery sends a report from the charity on the impact the employees made. She charges companies $2 per employee and all donations are put through Troop’s charitable foundation which issues tax receipts.
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