Brand beloved by Lil Nas X and AOC debuts new sales model: the more popular an item is, the cheaper it ends up being
emi Elder owns 16 Telfar bags. The 31-year-old from Crown Heights, Brooklyn, tries to catch every drop from the brand, which has been name-checked in Beyoncé lyrics and seen on everyone from Lil Nas X to Alexandria Ocasio-Cortez.The brand’s rectangular shopping bags are particularly popular, made in 38 hues and three sizes that range in price from $150 to $257; new colors sell out in seconds.
By early Monday afternoon, most of the stock had sold out. Anyone who missed the opportunity can come back next week: new items will drop every week through 24 April., the brand’s stunt reveals just how arbitrary some of the costs in fashion can be. Radboy and Telfar Clemens, the brand founder, came up with the idea while they were designing a hoodie and “realized the brand could charge $100 or $600 for it”.
“Dynamic pricing is just cool, and a rare genuine swipe at capitalism in fashion, to create a system in which the bestselling items in a collection are the most affordable,” Tashjian said.