The $40 million campaign will feature on television, online videos, social media and cinemas and encourage adults to check their understanding of consent, before discussing it with each other and young people.
Australians will be prodded to brush up on consent as part of a national push to educate children and end gender-based violence in a generation. The Albanese government on Sunday launched a 12-month national consent campaign, posing the question "if we don't know the answers, how will our kids". It will run until May 2025.
A dedicated website has been set up with an interactive question generator and "misconception cards" to debunk common myths about consent, as well as conversation guides. The Labor government said research shows about 25 per cent of teenage boys in Australia look up to social media personalities who perpetuate harmful gender stereotypes .
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