The list of the Hockey Canada sponsors pulling their support over the organization's handling of sexual assault allegations ⬇ ▪️ Nike ▪️ Tim Hortons ▪️ Bank of Nova Scotia ▪️ Telus ▪️ Esso ▪️ Canadian Tire ▪️ Sobeys ▪️ Chevrolet Canada
’s highest-profile sponsors, and two of the country’s largest provincial hockey associations, are pulling their support from the organization. Here is a list of companies who are suspending or cancelling their sponsorships, which will be updated as more information is released.“We’re deeply concerned by the ongoing reports around Hockey Canada,” spokesperson Sandra Carreon-John wrote in a statement, calling for “substantive action” to transform hockey for the future.
“From Hockey Canada, we expect a tangible commitment to transparency with Canadians, strong leadership, accountability with their stakeholders and the hockey community, and improved safety both on and off the ice,” Scotiabank spokesperson Doug Johnson said in a statement. “Ultimately our position hasn’t wavered: the time for change is long overdue.”following the organization’s handling of sexual assault allegations.
In the statement, Ms. Shaw wrote that Canadian Tire will redirect money it spent on the Hockey Canada sponsorship to “hockey-related organizations that better align with our values.” One of them is The Respect Group, an organization dedicated to preventing bullying, abuse, harassment and discrimination.A crew member drives a zamboni on the ice in a nearly empty Scotiabank Arena in Toronto, on Jan. 1.On Thursday, Sobeys parent company Empire Co. Ltd.
In doing so, it became the first provincial hockey body to request wholesale changes atop the organization that oversees hockey in Canada.Hockey Quebec’s board of directors passed a resolution on Tuesday, saying it has lost “confidence” in the national federation and will withhold a $3 fee that Hockey Canada collects from each player for general registration costs.
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