Executive directors and co-CEOs Tan U-Ming and Wong Wai Keong said today 7-Eleven has been receiving overwhelming support and demand for more 7-CAFe outlets. theSun theSundaily business 7Eleven cafe expansion Malaysia
7-Eleven Malaysia Holdings Bhd plans to expand its 7-CAFe stores beyond Klang Valley due to overwhelming demand.
The convenience store chain opened its 100th 7-CAFe outlet at Bukit Jalil Tropika, Kuala Lumpur, on March 18.. The largest 7-CAFe store is in Puchong, Selangor, where it has been transformed from a typical convenience store into a full-fledged concept store. As a way to attract and retain 7-Eleven customers, it has introduced an update of its My7E loyalty app which enables its loyal customers to get extra discounts and freebies, and earn rewards through a simplified programme .
In collaboration with non-governmental organisation NGOHub Asia, the objective is to expand its network to enable the NGO to reach out to the targeted segment where the beneficiaries of Semurni Kasih receive food and non-food products.
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